Boarding car advertising for Ryanair
17.12.09
Ryanair will display third party advertising on its boarding cards from early next year. The budget airline said: ‘This will allow advertisers to reach the 66m Ryanair passengers who will print their boarding cards from the comfort of their own home or office next year.'
‘This new advertising service allows both global and local brands to reach a pan-European audience by integrating online and print advertising to deliver exceptional value to focused advertising campaigns [whatever that means]. Ryanair passengers must reference their boarding cards on a number of occasions during a trip – offering repeated exposure for advertisers.'
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