Ryanair ad banned after easyJet complaint
15.07.10
The Advertising Standards Authority has upheld one out of four complaints made by easyJet against a newspaper advertisement by rival Ryanair. The ASA ruled that the promotion of one-way fares from Stansted to Gothenburg and Dusseldorf-Weeze for £10 was ‘likely to mislead’ as the fare was changed to £5 the day before the ad was published.
Ryanair argued that more than half of seats to Gothenburg and 40% of seats to Dusseldorf-Weeze were booked at the £5 promotional fare during a 4 day sale. But the ASA found that the ad breached 6 clauses within the advertising standards codes.
The ASA rejected 3 other objections made by easyJet relating to add-on fees, promotional fare offer dates and a description of Weeze as 'Dusseldorf', as it is 70km from the city. However, it said the ads, published last year, should not appear again in their current form.
An easyJet spokesman said: ‘We welcome the ASA’s decision that one Ryanair ad broke 6 elements of the advertising standards code. That is something of a record, even for them.’
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